Luiza H. Trajano · Chair · Magazine Luiza · The WLS 100 · 2026 Edition
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Inaugural edition 2026 · S. America

Luiza H. Trajano

Chair

Icône du retail brésilien. Entrepreneuriat féminin.

Education
Unaerp
Organization
Profile

Luiza Helena Trajano started out as a teenager in her family's store in Franca, in the state of São Paulo, and turned Magazine Luiza from a small provincial retailer into one of Brazil's largest retail groups, with more than a thousand stores and a leading e-commerce platform. Known for her hands-on management and strong company culture, she stepped back from day-to-day leadership to chair the board of a company now run by her son Frederico. She founded Mulheres do Brasil, a movement of more than a hundred thousand women, and is one of the most respected business voices in Latin America.

Why this selection

Beyond her commercial success, she has made social engagement, for women and diversity, a natural extension of her leadership.

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