Serena Williams · Entrepreneur · Serena Ventures · The WLS 100 · 2026 Edition
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Inaugural edition 2026 · N. America

Serena Williams

Entrepreneur

23 Grand Slams. 100+ startups financées.

Education
Art Institute of Fort Lauderdale
Organization
Profile

Raised on the public courts of Compton, California, Serena Williams won 23 Grand Slam singles titles, a record for the Open era, and four Olympic gold medals, dominating women's tennis for more than two decades before retiring in 2022. Founder of Serena Ventures, she has invested in more than a hundred start-ups, most of them led by women and founders from under-represented groups. She has also launched a fashion label and supports education and community programmes through her foundation, remaining one of the most recognisable figures in world sport.

Why this selection

She has converted an extraordinary sporting career into an investment lever for founders who are often overlooked, with a measurable effect on the diversity of the start-up ecosystem.

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